Project Description

SHUR-LINE has a long history of offering innovative solutions for the do-it-yourself consumer. Founded in 1944, operating from the second story of a movie theatre in Fond du Lac, Wisconsin, the Touchett brothers perfected the paint roller for home use. Rolling off a makeshift assembly line, this was the first slip-on roller cover available on the market, making paint rollers accessible to homeowners for the first time. Today, as a Newell Rubbermaid Company and a division of IRWIN Industrial Tools, SHUR-LINE markets a full line of innovative paint application and paint-related products for do-it-yourself consumers under the SHUR-LINE and Rubbermaid brands. SHUR-LINE continues the tradition of innovation with breakthrough technology such as the use of Teflon® surface protector on painting tools. SHUR-LINE strives to offer do-it-yourself consumers unique and superior painting solutions.

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